Article by: Muhammad Ali Gilani

It is recommended that before creating business/career plans it is important to ‘scan’ the external environment. In other words perform a “SLEPT” analysis, i.e. an analysis of the Social, Legal, Economic, Political, and Technological influences on your preferred industry. Along with this, it is vital to be aware of the actions of your competitors — what they are doing wrong, what they are doing right and what share of the market they grasp. Current analysis shows that high unemployment rates and economic conditions have left many of us struggling to find work. Whether you are an experience individual in your field or a recent college graduates, it can seem like an uphill battle to find a fitting job. Results also show that job growth is increasing, and a number of industries are experiencing substantial growth (see February’s Employment Outlook).

These gains might not be your area of interest, but depending on how important finding a job is to you, it might be worth venturing into  growing fields if you are unable to find work in your current field. You never know–a new job in an entirely new field might just expose a talent you never knew you had.

Here are a few activities you can do to stay active during your job search:

Build a Great Online Presence

  • Create a LinkedIn, Facebook or Twitter account if you don’t already have one.  It’s better to be familiar with these social media sites. Before a company decides to send you the good news, ‘You’ve Been Hired!’ email, they’ll most likely search for your name online to determine what kind of online reputation you have.
  • Promote yourself with popular social media sites like Tumblr and Pinterest.
  • Join networking sites.

Research, Research, Research

Social media is full of sources and content that will help you stay up-to-date on new developments in the job industry of your choice. People are always sharing links to Facebook pages, blog posts and articles. They love to tweet about updated activity and news. For a better job search, make sure to check out any links that seem interesting, bookmark them, this can enhance your chances of finding a legitimate job lead.

Network, Network, Network!

  • Do your networking both online and in person.
  • Secondary education may have been decades ago, but don’t hesitate to visit your University’s career services office or website.
  • Attend monthly networking events in your area.
  • Make yourself business cards.  They will come in handy during networking events.

Turn Your Hobby Into a Job

  • Do you have a hobby? Something that you really enjoy in your leisure time? If you love to paint, why not show your artwork at boutiques and local cafes? Calculate a price tag on your work, you never know what art fanatic might fall in love with your piece! The same goes for jewelry, crafting, and any other product you create in your spare time.

Be Creative

Be creative in your job hunt. Use an active approach to researching jobs and making job applications.

 Remember to Have Fun

  • Do something at least once a day that makes you cheerful to take your mind off of the job hunt.
  • Try hiking, yoga, or jogging. Anything that puts a smile on your face and relaxes you.  Keeping spirits high is essential during a job search, remember that!

Don’t Give Up, Be Optimistic.  

No matter what your age, many people are having issues finding a job. The job market may be growing, but it’s not growing quick enough. In the meantime, stay positive and keep trying.


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